How to Use your Brand Story to Attract New Talent

How to Use your Brand Story to Attract New Talent Every company has a brand, but how many of you know about the story behind the brand? For some companies, the story is bigger than the brand and they use that to their advantage. Like the American health care giant CVS Health.  Kerry Noone is Director of Health Recruitment Marketing and Advertising at CVS and she tells us how they work their brand story into their talent attraction efforts. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: • Why they recruit for values and what that means • How theyre trying to rejuvenate their brand story • What career-specific social spaces are • Why they have a company-wide social media policy • What #teamcvs means and how its used You can connect with Kerry here.

Modest Marketing that Spreads and Lasts

Modest Marketing that Spreads and Lasts When you are starting up a new business every penny must be pinched until it is pried from your fingers. How much money you put into marketing or advertising is a decision that can either make or break you with that first few months. Ultimately the trick to getting the most out of your advertising is let your demographic do it for you. Buying billboard space or paying for advertising on a bus bench will only allow your brand to be displayed to people that pass by. People see these things but they don’t engage with them; they seldom talk about them unless there is a particularly striking image or phrase on the sign. Then they will have a look at it and move on. It’s not that ad space is not an effective method to get a business off the ground or on a new level. It’s just that it so overdone and outdated that people automatically put it in the back of their brains when they see it. For a young business the goals should be to put your brand on mediums that will allow the customers to interact with them on a daily basis. The idea is to develop marketing plans that has the capability of becoming a self-sustaining entity. Social Media We are in the digital age. This digital age involves 84% of American adults going online at least once a day to find information, send tweets, post selfies, and throw imaginary cows at each other. Due to the fact that a large population of a business’ target demographic spends vast amount of time on Facebook, Twitter, and other social outlets, companies would benefit from using social platforms. As an added benefit, the use of social media is completely free, although officially advertising through some social media platforms does cost money. Here are a few advantages of social media: Connect with customers in real time. Post about contests and advertisements. Share relevant information that might interest chosen demographic. Conduct demographic analysis by looking at what ideal customer is talking about. Business Websites A website costs a small sum to build and maintain, but it can allow a business to reach anyone who has access to the internet. Nowadays you will seldom find a successful business that doesn’t have its own website. Many college students that want to start their own business usually have their site up and running while they are still working from their garage or dorm room. Here are a few advantages of a business website: Thought leadership. A well-thought out blog can give you authority in your niche. A website can negate the need to spend funds on ads or commercials. Community Interaction. Small or large business, a well compiled blog can be an area where your customers can ask questions, receive answers, and of course, be drawn into eventually purchasing a product from a business.   Branded Merchandise Our peers such as our friends, family, and acquaintances are the ones that have the best marketing effect on us. Consequently, if we see them sporting a logo or using a branded object we associate that with them, a welcoming presence that might be worth something. Here are two  of the most effective but modest merchandise marketing methods that will continually reach new people and get your brand or business name out here: T-shirts and other clothing apparel. For every T-Shirt you send out for someone to wear, think of the hundreds of people that see that every day its worn. When these items are displayed on the right people in the right demographic, it makes their peers more likely to receive it in a positive light. Small but useful items. Dropping a handful of custom pens in a library or a business office is one of the greatest guerrilla marketing techniques I’ve seen. Getting people to use an item with your business name on it is a clever way of getting their attention. In today’s world marketing is just as important as having an efficient product. It is important to constantly find new and effective ways to reach desired customers at minimum expense. Branded merchandise, websites, and social media are only three potential options.

On the Job by Anita Bruzzese 5 Reasons Millennials Want to Quit -- and How to Make Them Want to Stay

On the Job by Anita Bruzzese 5 Reasons Millennials Want to Quit -- and How to Make Them Want to Stay A recent Gallupsurveyfound that 28.9% of millennials (age 18 to 34) are disengaged. The reason? Many faced a difficult economy when they graduated from college, forcing them to take jobs that didnt necessarily use their talents and strengths. The problem for employers is that as the economy improves and hiring picks up, millennials may be wooed away to other companies. In addition, a new Accountempssurveyfinds that 57% of millennials believe that changing jobs often is good for your career. Since replacing an employee can cost $15,000 to $25,000 per worker, according toLee Hecht Harrison, millennials jumping ship could be very costly. So how do employers hang onto their young talent?Accutempts and Lee Hecht Harrison found that: Career development is nearly as important as money 30% of millennials believe the greatest benefit to job hopping is gaining new skills Beverly Kaye, founder ofCareer Systems Internationaland author ofHelp Them Grow or Watch Them Go,stresses that career development doesnt have to become a big headache for managers and doesnt require hours or days of research and reports.Here are five things that drive millennials out the door and what managers can do to change their minds: They dont feel theyre using all their skills:Kaye suggests that managers look at a job interview as the beginning of a conversation and continue to talk (read more here)

6 Ways Marriage Can Train Business Owners to Solve Problems -

6 Ways Marriage Can Train Business Owners to Solve Problems - What do marriage, launching a start-up company, and managing a growing business have in common? They all require expert problem solving skills at a moments notice. Nobody has the perfect marriage. All couples will disagree or run into unexpected situations at some point during their relationship. This may involve financial troubles, sickness or disease, or even infidelity. These difficulties require patience, love, understanding, and the innate ability to get to the root of an issue. In a similar way, getting a new business off the ground or running a company can be highly stressful and challenging. Entrepreneurs may encounter complicated problems that may leave them scratching their heads. But they must be vigilant! It is up to them to find a lasting solution to the issue at hand. This is where the experience learned in marriage comes in handy. These are 6 ways marriage trains business owners to solve even the most difficult problems. Knowing the Importance of Communication Sometimes, in business, a boss may jump right into problem-solving mode before they really understand where the trouble stems from. This is where marriage can lend a helping hand with efficient problem-solving. Every couple is bound to have arguments every now and again. Sometimes these arguments can start seemingly out of nowhere, only for one spouse to discover there was an even bigger problem at the root of these troubles. Healthy couples know the importance of communication when it comes to resolving their issues. They are not afraid to get to the heart of the matter and clearly define the problem at hand. Communication only works when partners are honest with one another. They must show respect and learn how to listen in order to resolve conflict effectively. When it comes to business, the same principles apply. Business owners see the value in doing a deep dive and getting to the root of a problem. This will help them find a real and lasting solution. Turning Problems into Opportunities It may sound strange, but problems don’t necessarily have to be a bad thing. In marriage, you discover that some problems can actually be golden opportunities to show your love for one another. A wife telling her husband he isn’t very attentive gives him the opportunity to plan a grand romantic gesture or schedule a weekly date night to reassure her of his love for her. A husband telling his wife that she isn’t very clean gives her the opportunity to pick up after herself and take pride in the appearance of their home. This theory also works for business. When there is an issue at work, look for a way to make it into a new and exciting challenge that can benefit your business. Perhaps your problem is that the marketing for your company is poor. Instead of letting this crush your ego, see it as a chance to boost social media engagement and increase sales. Discovering the Real Answer If a spouse says, “We don’t spend enough time together”, what does this statement really mean? It could mean that while couples are spending 5+ hours a night together, they are lacking in quality time, perhaps distracted by electronics or children. This plea could also indicate that one spouse is bored or that they need to spend more time tending to the physical intimacy in the relationship. This is important, as sex and other forms of intimacy are shown to boost trust and heighten emotional intimacy. Dissecting the real answer to a problem will help business owners. For example, the problem may be that sales are down, but what does this truly mean? Is the company not putting enough into advertising or is there a tough competitor nearby that should be considered? Discovering the real answer to a problem will help those in business choose the most effective route to strengthen their business. They Know How to Prioritize Some problems are much bigger than others. A wife telling her partner they don’t help enough around the house is hardly as pressing as if she were to tell them that their child is having trouble at school. While both issues must eventually be dealt with, the partner in question should prioritize the more pressing issues. In business, entrepreneurs must prioritize potential solutions. They must decipher which solution is most timely and effective. They also realize the importance of solving a small problem before it snowballs out of control. Know How to Take Responsibility Anyone who is married knows that there are some issues in a marriage that are entirely their fault. And even if they aren’t, you’ll be apologizing for them anyhow. Instead of business owners or entrepreneurs complaining about the difficulty of a problem or assigning blame, they must humbly accept that it is now up to them to make things right again. Accepting responsibility for solving the problem will help business owners clearly assign tasks to their team that will help resolve the issue and help the company move forward. Problems with Multiple Solutions Not all problems or requests have a one-answer solution. For example, if a husband kindly tells his wife he wishes she would take better care of herself, she may solve this issue in one of several ways. She may start by paying closer attention to personal hygiene. She may also take a spa day for herself, strive to eat better, exercise daily, or get dolled up more often. Any number of these solutions will qualify as “taking better care of herself” and will boost her self-confidence. Similarly, a problem in business doesn’t always have a single solution.   Like a marriage, business isn’t always a smooth ride. It requires great communication, teamwork, and a deep understanding of your partner. Owners must be fully committed to solving problems, able to view the issue at hand from different angles, and should not be afraid to ask for help. Only then will they become pros at problem-solving. . Image credit. Image credit.

3 Signs Youve Outgrown Your Job CareerMetis.com

3 Signs You’ve Outgrown Your Job When a once-exciting opportunity turns sour, it may be time to evaluate your next moveRemember that feeling you had when you opened your offer letter email from an enticing company? Do you also remember feeling the excitement, the anticipation for what you will accomplish and the slight angst about living up to your new managers’ expectations?evalThose feelings happen to all of us, and with good reasonâ€"we view new jobs as opportunities to open positive doors, grow ourselves and grow our professional acumen. Sadly, the mostly- positive emotions about a new position can end when you realize the job, specific position, or industry isn’t living up to the expectations you had when you decided to join.If you’re like most of us, entering a new job signifies a chance to be appreciated, to cut your teeth in a new industry or find mentors that are inspiring and nurturing. But when the aforementioned doesn’t happen, you can be left feeling lost or questioning your next move and, in so me cases, question your intuition. There is hope though, all you have to do is take a look at your environment and your reaction to it.So, once your latest opportunity has lost its luster, it’s time to figure out what’s eating youâ€"maybe you’ve outgrown your industry, your managers or simply, you’ve outgrown the company as a whole.Determining the source of your uneasiness isn’t so effortless, and therefore you might find yourself putting off the decision to make a move only after you’ve found something “better”.If you’re struggling to decide whether the grass is greenest where you water it, or whether you’re forcing yourself to shrink into a place you’ve outgrown; consider these 3 criteria.1) You find yourself disagreeing with your leadersâ€"frequently.evalYou know the scene, you’re working on a project and your manager gives you feedback and changes direction only afteryou’ve completed your work. You’re not sure why this happened, or what the reasons ar e, but you’re left feeling like your boss or manager is a “complete idiot.”However, chances are you’re in a place where your skillset has eclipsed the managers’. evalAfter you’ve been working in any field for awhile or worked at any place of employment for a considerable amount of time, it’s normal to question your leaderships’ decision making. Why? Because chances are you have made up your own mind about how things should be done, or successfully tested your own methods, and you’re confident in your own decisions.However, your ideas and methods don’t always gel with those above you and it’s difficult to determine if you’re just simply disagreeing, or if you’ve lost respect for your management team.if your leaders’ priorities don’t make sense to you, or you find yourself snickering and secretly cheering when one of their decisions or ideas goes awry, it’s a big sign you are no longer on board with their overall vision.Ask yourself if you consider the person or people above you successfulâ€"if the answer is no, or if you find yourself frequently challenging their decision making, it’s time to find others who can inspire you or those who are more aligned with your style.evalWhen you respect your leadership team, you are eager to please and have an eagerness to show off your work and expertise; when the respect is gone you’re probably just trying to get through the day.2) Your organization lacks transparency and it’s making your job harderWe all know Millennials and Gen Zers are demanding transparency from companies and in some cases, making the decision to acceptâ€"or rejectâ€" job offers based on how transparent a company is. But transparency goes much deeper than a company’s ethical business practices; transparency is expected in the workplace across all communication platforms.This means new hires from these generations want to understand why they’re tasked with certain responsibilities, what the end goals are, and ho w their work is making an impact.Yet, many companies and organizations are stuck delivering instructions with a top-down approach and delegating tasks to teams without providingmuch context or background. If you’re working at an organization where closed-door meetings are standard, you’re not copied on emails that directly influence your projects, or if you don’t have access to key decision makers or clients, chances are the culture is outdated and won’t foster your growth long-term.Transparency is a sign of confidence and lack of it usually indicates a fear-based company culture; if you find yourself always guessing about what’s expected of you, where the priorities lie or what clients and decision makers think about you, it’s time for you to move on.3) Your industry isn’t giving you what you expectedSometimes, the particular company or leadership team are not responsible for your “stuck” feeling. Instead, it’s caused by the fact that you picked the wrong indust ry or the industry isn’t living up to your expectations.Remember, most professionals are burdened with picking their major by age 20 without any hands-on experience or real exposure to the career path they’ve selected. As such, not all of us get it right when it comes to pinpointing the exact industry we want to go into for the next 30 years.To judge if you are simply in the wrong field, ask yourself what you like about your current job, and what you like about the jobs of those above you. If you don’t see yourself in those positions, or if you find yourself drained even after you’ve received a promotion, maybe it’s time to reevaluate if you’re in the right field.All fields have their pros and cons, but if there are more cons to you than pros, it could mean that you landed in the wrong place.evalAnother way to tell if your career path is not going where you want it to, is if you’ve held a few positions in the same field and keep experiencing the same negative feelings. All in all, sometimes it’s not the job itself it’s the field in which you’re working.If you find yourself in this position, realize that it’s never too late to set a new goal or evolve your skillsetâ€" don’t be afraid to change lanes if it means you’re going to be happier with your ultimate destination.In summary, it’s difficult to discern when you have outgrown your professional situation, and it’s OK to feel unsure, confused or even scared when facing a transition.Ultimately, if your growth opportunities have stalled and your “offer letter excitement” feeling was only just a phase, it may be time to reconsider your employment and evaluate where you’ll feel challenged, supported and like you belong.The best things to do while contemplating a move is to: make sure you make time to network, read articles from like-minded thought leaders on LinkedIn and browse inspiring stories on Fast Company and Inc regularly; you’ll begin to shape a plan for your next step and feel more confident doing so.eval

SUCCESS STORY - SHARON (ROWE) SWIFT - Jane Jackson Career

SUCCESS STORY - SHARON (ROWE) SWIFT - Jane Jackson Career From the Corporate Ladder to Tempus LifestyleAs a career coach I have the privilege to work with truly inspiring individuals and it’s rewarding to be a catalyst, a support mechanism for them to achieve their dreams.      Such an amazing young lady is Sharon Rowe, founder and Managing Director of Tempus Lifestyle.   Here is her story …“Leaving the security of employment to explore my passions and entrepreneurial side was a huge decision I was faced with earlier this year.   I knew that I needed some drastic change in my career to feel fulfilled and reinvigorated and I was lacking balance between my career and personal lives.   This transition, should I choose to accept it, would be daunting to say the least.I had a clear vision of my ‘ideal’ life ahead and a business idea that could enable me to work from home and more flexibly; but with no clue where to start, nor the ability or clarity to see the path ahead.   I felt that setting up my own business was inevitable â€" I’d thought about it for years, and wanted to embrace the opportunity and take the plunge rather than forever wonder whether it was for me.I began my coaching relationship with Jane, starting with some basic exercises to encourage thought about my passions and motivators, consider my achievements and personal vision.   Whilst I believed in my business idea, my self-confidence was extremely low, not an ideal starting point to launching a business!   It was critical to focus on my strengths and passions, understand my development areas, and face the demons I felt were holding me back.     Jane was able to provide practical guidance, advice and ideas with a calm and positive perspective â€" brutally honest, always ensuring that I was outcome focused.   The discipline of task and goal-setting was the key to ensuring I stayed on track and focused whilst working between our structured sessions,   with Jane always reminding me that she was a phone-call away for interim support if needed.The m onths we worked together were instrumental to getting my business, Tempus Lifestyle, up and running.   After a challenging few weeks, a lot of soul-searching and the occasional reality check, the clarity that resulted was essential and energised me to push forward to my dream of achieving better life balance.   I am now living out my passion â€" enabling my clients to live a more balanced life.   I work with busy professionals and the time-starved, offering them the option to buy back time â€" technically known as a Lifestyle Manager, or Personal Concierge.Tempus Lifestyle services are wide and varied, but most of all flexible and bespoke. From our ‘Host with the Most’ solutions, allowing clients to enjoy their family celebration or dinner party by organising and coordinating all of the elements, through to our ‘Day to Day’ services, where we take over clients’ to-do lists, running errands, gift-buying or waiting at their home for a tradesperson or delivery to arrive.   I have an active interest in the promotion of work-life balance policies within organisations, and also work with businesses to offer Tempus Lifestyle services to their employees as a tangible and practical benefit to their employees.”I have had the pleasure of using Sharon’s services at Tempus Lifestyle and am so grateful for the time and effort Sharon saved me â€" she is wonderful to work with, efficient, organised and a total professional!  www.tempuslifestyle.com.au.

Resume Writing Samples - Creating the Perfect Teacher Resume

Resume Writing Samples - Creating the Perfect Teacher ResumeThis article will provide information on some of the best resources to help you create the perfect teacher resume for your job search. With such a large number of job ads in today's economy, there is a lot of competition to find positions. This is where professional resume writing samples come in.Resume writing samples can be found in many different places online. One place to start is through a search engine. When you are ready to compile your resume, you should include all of the details you have available to you in a way that they are easy to find. In other words, be able to quickly search through your resume.If you do not have the time to try and read through all of your resume, then you can always hire a ghost writer to help you out. A great way to start doing this is by taking a look at the resume writing samples that are available on the internet. These samples offer a variety of samples and they all seem to have simi lar information.These samples should help you understand what job you are looking for and how it differs from one job to the next. This can give you a good foundation in the job market, which is helpful when applying for jobs.Once you have a sample resume or two to work with, you can move onto creating your own. Here are some examples of what a good teacher resume should include:The first section should contain a short description of the position, followed by a job history for the last two years, which gives the reader a quick overview of the educational background of the applicant. The second section should include a career description and the summary of all courses completed during the past two years, along with those that were earned prior to this year.After this, there should be a career planning plan, which should include a step-by-step guide to how to improve on the current skills and knowledge base. Finally, the final section should highlight the accomplishments in the field, which should include both student-on-student and peer-on-peer projects.